Many of today's publishers approach songwriters and catalog
owners with two things in mind: market share and bragging rights.
Typically, once they've taken a signing photo, a songwriter's copyrights are folded into
the company's mammoth catalog, where the chance of active exploitation is slim.
Oppositely, Spirit Music is only interested in representing songs and writer/artists for which our executives have developed a clear marketing strategy before a deal is even inked. We view our publishing relationships like partnerships, working closely with our clients in creating song-driven plans which are lucrative, respectful of the integrity of the songs and capable of bringing increased attention to their body of work.
As a marketing driven company, we are dedicated to the proactive placement of works in a wide variety of traditional and non-traditional outlets.
Rather than relying on unfriendly and unspecific sales devices (printed catalogs, multiple CD samplers, on-line databases), Spirit's relationship with Film and Television music executives and ad agency creatives are designed like consultancies. These relationships allow us unique access into the creative process, allowing us to target and pitch appropriate songs for specific script spots, projects and story boards.
The company's creative staff has placed catalog works in more than 500 wide-release feature films including such recent hits as Sony's Hancock, Zohan, Surf's Up, Step Brothers and Superbad, Warner Brothers' I Am Legend, Charlie Wilson's War and Blood Diamond, Universal's Knocked Up, Forgetting Sarah Marshall, Inside Man and Wanted, Paramount's Stop-Loss, Cloverfield, Freedom Writers and Zodiac, Dreamworks' Madagascar 2, The Kite Runner, Blades Of Glory and Shrek The 3rd, Disney's Bedtime Stories, Beverly Hills Chihuahua, Swing Vote and Chicken Little, Fox's Marley And Me, Borat and 27 Dresses, New Line's Semi-Pro and such buzzing independent films as Righteous Kill, Rock N Rolla, Things We Lost In The Fire and Little Miss Sunshine.
Spirit songs can also be found in practically every network television show including C.S.I., Grey's Anatomy, Heroes, My Name Is Earl, House, Lost, Family Guy, Ugly Betty, Dancing With The Stars and American Idol, acclaimed cable series including Entourage, Mad Men, Big Love and South Park and in a multitude of national and global advertising campaigns for such companies as Microsoft, American Express, Coca Cola, MacDonalds, Pontiac, The Gap, Gilette, Poland Spring and Priceline.com.
Several decades worth of relationships with label chiefs, managers, producers, artists and a select group of other publishers has made Spirit a key player in placing songs and arranging collaborations in both the U.S. and abroad. Since inception, the company has seen hundreds of its songs enjoy new recordings by established contemporary artists as varied as Usher, Mariah Carey, Clint Black, Janet Jackson, Michael Buble, Dolly Parton, D'Angelo, Jay-Z, Harry Connick, Jr., 50-Cent, The Baha Men, Kylie Minogue, Ashley Tisdale, R. Kelly, Mya, Jessica Simpson, Santana, Thalia, Diane Schuur, Kenny Wayne Sheperd, Kirk Whalum and Mary J. Blige - cuts which reflect CD sales in excess of 150 million.
Spirit's creative team has been just as active establishing ties with top names in new technology, negotiating pioneering agreements and placing songs in stand-alone and interactive video games, cell phone ring tones and many promising multimedia applications. Recent interactive games featuring the company's songs include Guitar Hero, Rock Band, Madden Football, NBA Live, All Star Baseball, Amped, Outlaw Volleyball and Grand Theft Auto.
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